Although Comcast has stuck true to its "Xfinity" branding (even naming its latest cable boxes "X1"), AT&T is moving away from the "Uverse" name in favor of consolidating under its parent company's name for most of its services, including entertainment packages.
But that left all parties involved with a bit of a dilemma; What do you name a new entity made up from a company that no one uses anymore and one that has become synonymous with persistent failure?
The slated merger, which is to happen after the completion of the Yahoo takeover by telecoms giant Verizon this summer, was confirmed in a tweet by AOL CEO Tim Armstrong.
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Verizon is closing in on a $4.8 billion deal that will merge Yahoo's Internet business and its AOL unit, forming a new division called Oath, reported CBS News.
This summer, after the Yahoo deal is expected to close, you should expect a publicity campaign promoting the brand names Verizon does want us to concentrate on, he said. "Over time, if there's brands we can create around Oath, we would think about that".
Yahoo plus AOL equals Oath. "LOL OMG.", called the name "a special kind of bad".
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In the case of Oath the company, it may be more of an oath of acquiescence as Verizon's mobile and broadband customers sign their contracts.
An oath is something you either take (an oath of allegiance, an oath of office, an oath of enlistment) or a blasphemous interjection.
All I'm saying is that I don't see why Yahoo & AOL are calling themselves Oath now when "Tronc Jr." is just sitting there, waiting.
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Tim Armstrong, the head of AOL who helped spearhead the Yahoo acquisition, teased the new company's launch in a tweet. A rep for Yahoo declined to comment beyond a statement from Mayer when the Verizon deal was first announced past year. Verizon didn't immediately respond to a request for comment.