Apple introduces new app, Clips, to create and share videos

Apple Clips app

You can now edit videos with Apple's new app Clips.

You can add captions to your videos - and it's extremely easy.

Apple's video-editing app, Clips, officially rolled out today. The clips can be easily switched around by pressing and holding the clip you want to move, before dropping it into its new location. Imagine creating movies of your kids or making your own DIY Tasty food recipe video with Clips. It also works over the top of video clips. It's not the most intuitive app, but it's surprisingly fun.

To edit Live Title text, play back the video clip that features the Live Title, pause the clip, and then tap on the Live Title text. I'm happy to have it on my phone but I have no idea why Apple built it. You can add filters, music, emoji, captions, and title slides.

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Instead, the goal of Clips is to enable the same sort of fun, creative camera tomfoolery that Snapchat does in its main camera app, but with an explicitly destination-neutral approach. So, if I was talking to my wife in WhatsApp, and a coworker in Slack, a shortcut to each person for that particular app is available.

Pressing and holding the "Hold to record" button will start recording a video, or you can select Photo to take a picture from within the app, or open your Library to select a picture. If you're on mobile, you can use this link to the Apple Store here. Apple's even included customizable transition screens that can be added to your timeline. It's also created and shared in 1080p HD, if your source video is HD.

Apple releases video-editing app Clips.

And then there's Live Titles.

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The aspect which makes Clips different from other apps is its Live Titles feature. You have to take extra steps to share it with anyone or on any platform, which makes it extremely low-pressure. Unfortunately, the way the feature is designed doesn't make as much sense. To share a video on Instagram or Snapchat, you'll want to shoot in Instagram or Snapchat to make sure the moment you're capturing is perfectly framed. While you're speaking, the text doesn't appear on the Clip; it's processed after the fact.

If you failed to activate Live Titles during a clip recording, you can still do so in post. You can also change or remove filters on the fly. So yeah, it's complicated. You get to the Help section by tapping the small question mark at the top right of the front of the app. It's a cool concept, but I really hope Apple considers seriously simplifying this. It can shoot videos and add effects like adding filters, swapping faces with a friend, and broadcast live on Facebook.

Prior to and during recording, it's possible to zoom on videos and photos. The interface is more intuitive than that of Snapchat, which hides its features behind swipes and taps.

Photos can be animated by simply pinching and dragging them while recording and videos can be edited within the app so you get the flawless shots. And iMessage is supposed to be slightly optimized for this.

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Share the clips using the Share button. In a way, Apple has again renounced the responsibility of being a social network while also encouraging a kind of network-exclusive interaction. Like everything else on this app, there are just 12 templates to work with. We still question whether anyone will choose Clips over the video options in Snap and Instagram.

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