The focus, of course, was that now infamous, now-deleted protest-themed commercial featuring Kendall Jenner. But according to the new survey, it was members of minority demographics who liked the ad most.
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But now, according to a new survey from Morning Consult, almost half of the 2,202 adults who were polled had a more positive opinion of Pepsi after watching the polarizing ad. After seeing the clip, 29 percent of Republicans said they had a less favorable opinion of Pepsi while only 23 percent of Democrats responded in the same way.
Kendall, 21, is said to be devastated after the ad was slammed for undermining the Black Lives Matter movement and Alec, who has known Kendall since she went to school with his daughter Ireland Baldwin, took to Twitter to insist the debacle was not Kendall's fault. Her activity on social media since the commercial's release has been to tweet an image of herself on the cover of Harper's Bazaar, though she will reportedly be back in the public eye in full force soon.
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The reality TV star appeared very nervous, mentioning that they have to make sure Kylie and her like every little detail of their clothing line. "She feels awful. She hopes people understand that she wasn't involved in the creative process", a source told People.
"Clearly, we missed the mark, and we apologise". We are pulling the content and halting any further rollout. Pepsi also issued an apology, and at the end even apologized to Jenner for putting her "in this position".
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This represents something of a U-turn from their previous statement which defended the ad as depicting "various groups of people embracing a spontaneous moment ... to live life unbounded, unfiltered and uninhibited".