Facebook adds Snapchat-like camera filters to Instagram

Instagram

Instagram Live, where you're taking people with you throughout the day.

Facebook Inc's (FB.O) Instagram has souped up its camera with quirky face-tracking filters, adding another feature similar to one offered by social media rival Snap Inc's (SNAP.N) Snapchat.

Instagram has added Snapchat-like augmented reality face filters to its lineup of features.

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Instagram has launched a new range of Snapchat-style features.

The filters can be found by opening the Instagram Stories camera and tapping the new face icon on the bottom right corner just beside the camera switcher. Tap to view and try on different filters for your face. Face Filters is derived from Snapchat's selfie filters that move with users in both photos and videos.

Promo images released today show people larking about with various filters including flower crowns and bunny ears.

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These new filters can place wacky effects on your face. For instance, instead of plain text hashtags, you can now add a hashtag sticker to your story so viewers can click the hashtag to see related posts.

Business Insider recently reported that with 200 million daily active users, Instagram Stories has surpassed Snapchat's daily active user base. This will be found next to the "Boomerang" and "Hands-Free" cameras. In other words, Instagram is making the case that its face filters are more realistic and life-like than Snapchat's selfie lenses. Followers will be able to tap the hashtag to access other posts with the same hashtag.

You can also add more context to your story with a new hashtag sticker. The eraser brush, meanwhile, comes in handy for quickly adjusting photos and videos when experimenting with drawing tools.

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Finally, when you take a photo or video, you can fill the entire thing with a single color and then use the eraser to creatively reveal the parts that you want.

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