Amazon launches a Geek Squad competitor in 7 cities

An employee check computer inventory that is part of a'Black Friday sale at a Best Buy

It sends over trained staff to get everything up and running for the customer.

Reports showed that AMZN stock entered a new market that will put the online retail giant even further in direct competition with BBY stock. In addition to installation, Amazon's experts also help customers connect devices to Alexa, download smart home applications, and configure automated settings based on "needs and interests".

Best Buy doesn't disclose how much revenue its Geek Squad service generates per quarter, but the ability to teach consumers to use new electronics is going to become more and more important as the capabilities of gadgets increase. Amazon experts would provide free consultations on the company's "Alexa" service and conduct paid installations for other in-home devices. Now, the company is targeting Best Buy's Geek Squad installation and fix service.

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Best Buy reported unexpected first-quarter growth in May, when shares hit an all-time intraday high of $60.14.

Service fees vary. For example, the price to set up and personalize an Amazon Fire TV is $10, while an ecobee3 Smart Thermostat installation is $99. The services are highly rated according to Amazon's information page.

Book a visit from an Amazon expert to learn the latest in home automation technologies and smart home devices.

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They have been handpicked for their technology experience, passion for customer service, and strong track record. Think of them like your technology-savvy best friend - they listen to your needs and customize solutions that work for you. All experts have been background-checked and are licensed and certified where applicable.

Currently, Amazon's at-home services are available in Seattle, Portland, San Francisco, San Diego, Los Angeles, San Jose and Orange County, Calif.

Amazon's program appears set to operate in a similar fashion to Best Buy's "Geek Squad", which offers 24/7 tech support, product installation and fix for in-store and off-site customers. And if the early returns of what customers are saying about the service mean anything-95 percent of the 532 customer reviews are 5-star rating-they're off to a good start.

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