Apple focusing on self-driving technology, not building cars

Apple Tim Cook

Apple's not alone among tech companies in giving up on making the whole vehicle. The idea is to create ready-made packages of tech that can be integrated into cars at the design stage, which will be better value-for-money for a lot of manufacturers.

Apple, known for being a leader in the mobile phone market, has ambitions that were once a secret effort to bring self-driving cars to the masses.

In July 2016, the Special Projects team was reorganized under a new leader, Bob Mansfield.

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Apple's in-house shuttle service, which isn't operational yet, follows Waymo, Uber and a number of auto companies that have been testing driverless cars on city streets around the world.

Despite endless mockups and fanboy fantasies, Apple says it's not working on a vehicle.

In mid-June, Apple Chief Executive Tim Cook, in an interview published by Bloomberg, confirmed that the tech company is working on the "autonomous systems" behind driverless cars.

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Apple Inc.is scaling back its plans to build self-driving cars, focusing instead on the software and technology for autonomous vehicles, according to a New York Times report late Tuesday. The shuttle will be used as a form of testing for Apple and will match what other companies, including Waymo and Cruise, have done to test and ideal their technologies.

It follows complications over the last few years, including shifting priorities, unrealistic deadlines and lack of a clear vision for the end product.

The disputes didn't stop there, according to the five unnamed Apple insiders, the next one was over whether self-driving software should be programmed in Apple's own programming language Swift, or the industry standard, C++. Time will tell if Apple will be the one to make that revolution happen. The name highlights the delays in the project, since Apple's main campus is already in the process of being moved to Apple Park, an enormous ring-shaped office down the road. Cook mentioned how the modern descendants of the Model- T would be shaken to the very chassis, with the growing importance of software and shift away from internal combustion engine, along with the rise of autonomous vehicles.

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This is similar to how Google's self-driving cars began, by shuttling employees around the Googleplex campus in Mountain View, California. What we didn't know were many specifics about what Apple thought it could do if it did build a auto. The company's DMV application includes a walkthrough of the Development Platform Specific Training and details about an autonomous-vehicle system called Apple Automated System.

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