Aston Martin CEO: We'll Hybrid Everything By The Mid-2020s

The Aston Martin DB11 car during the Geneva Motor Show on 8 March 2017

Due to toughening emission standards and potential bans on cars powered exclusively by internal combustion engines, even low-volume exotic marques like Aston Martin are turning to electrification.

The wealthy vehicle buyers of the next decade will be more inclined to buy electric, according to several reports and predictions we've read, because younger people tend to be more open to new and different technologies over and above tech that has been seen and done by dozens of generations past.

Alongside the upcoming V6-powered sports auto, Aston Martin will also introduce a range of hybridized and electric vehicles, sometime in the mid-2020s, with a plan for a fully electric lineup by the year 2030.

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In the second quarter of 2017, Aston Martin says pre-tax profits reached £15.2 million (US$19.71 million) on revenues of £222 million (US$287.9 million), compared with a pre-tax loss of £52.6 million (US$68.21 million) on revenues of £119.2 million (US$154.58 million) in the prior-year quarter. CEO Andy Palmer has told the Financial Times that "We will be 100 per cent hybrid by the middle of the 2020s".

"You need to keep core technology inside the company", said Mr Palmer. Though it'll likely be considerably lighter, the V6 engine wasn't chosen because it sounds better or is faster than a V12. "We believe that EVs are a core technology, and therefore we want to do them ourselves". Following the Valkyrie's introduction, Aston Martin will release a fully electric version of the Rapide sedan.

However, for a low-volume manufacturer of exotic sports cars, Aston Martin's commitment to electrification is much more profound.

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One of the first mass-market hybrids from Aston Martin will be its DBX SUV.

The upcoming mid-engined sports vehicle, meanwhile, will be built at Aston Martin's Gaydon, U.K. facility with development led by former Ferrari Max Szwaj.

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