Apple confirms worst kept secret, new iPhone launch on September 12

Apple confirms worst kept secret, new iPhone launch on September 12

The upcoming iPhone will reportedly ditch the physical home button and come with an edge-to-edge OLED display. The company typically starts in-store sales and shipping of its next generation of iPhones about 10 days after the public unveiling, to drive up sales before its financial quarter closes on September 30.

Prior to this, it was reported that there was a chance that Apple could pick a new date as it wasn't sure if the Steve Jobs Theater could be ready in time for the event, but we guess it was.

The tech juggernauts have invited media to the announcement, which marks the first of its kind at their new headquarters, Apple Park in Cupertino, California.

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It was pretty clear from the very first speculations and rumors that this year's premium flagship iPhone model wouldn't follow the traditional naming method or moniker and be called the "7s".

The reason why Apple doesn't want to equip iPhone 8 with 32GB storage is because that's just way too small. Numerous reports are saying that iPhone 8 will ship in the 32GB and 128GB of internal storage space variants.

Siri is also getting a redo with what is being called a more natural sound.

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Meanwhile, Google-made Pixel smartphones that debuted previous year will likely get a second generation in the months ahead as rivals field new champions to battle in the prime year-end holiday shopping market.

Although there is no official confirmation from Apple, a report from the Wall Street Journal claims that iPhone 8 will be unveiled on September 12.

The new iPhones are rumored to go on sale on Friday Sept. 22. This 2017 is the 10th anniversary of the original iPhone, so Apple was certainly aiming for something more unexpected and phenomenal to celebrate its product line. Instead of the expected sequential-assisted nomenclature of iPhone 7, iPhone 7s, iPhone 7s Plus and iPhone 8, we're apparently going to get iPhone 8, iPhone 8 Plus and iPhone Editon. Those devices will most probably be iPhone 7s and iPhone 7s Plus. The big iPhone reveal is set for September 12.

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