FS1's Knicks 'Hopeless' or 'Hopeful' subway ad campaign short-lived

Kristaps Porzingis

Pictures of New York Knicks duo Tim Hardaway Jr. and Joakim Noah, who in 2017 will earn $16.5 million and $13.4 million, were featured on the sides of the train next to the word "hopeless".

Fox Sports 1 paid for advertising space on the New York City subway and filled that space with advertisements that are harshly critical of the New York Knicks.

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According to the New York Daily News, a subway-wrap ad campaign for FS1, rolled out (literally) on Tuesday, asks riders to "pick a side" on the Times Square to Grand Central shuttle: Are you hopeful about the Knicks or are they hopeless? "Nick Wright" and "Sit here if you blame James Dolan".

"Today, FS1 featured statements on a New York City subway auto meant to reflect the distinct emotions and opinions of passionate sports fans", Fox said in a statement about the ad campaign. On the side of the train was the word "hopeless", while the interior of the vehicle was decorated with Knicks orange and blue. Another ad, which is on a seat inside a subway vehicle, reads "NOTHING WILL CHANGE UNTIL DOLAN SELLS THE TEAM".

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The other end of the train features positive messages, most of which revolved around Kristaps Porzingis.

They are "dealing with a s-tstorm internally at Fox", the source said. They possibly have a license there as well, but it's worth pondering if it requires approval on how those images are going to be used, or if they can do whatever they want with them. ESPN's Darren Rovell, citing a team source, says the ads will be taken down by the Metropolitan Transportation Authority.

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