Micromax Bharat-1 4G Phone Takes On The Jio Phone

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Essentially, the Bharat 1 comes bundled with a Rs 97 BSNL Unlimited Plan, in which users get unlimited calling hours, unlimited data, free roaming and free SMS, with a one-month validity.

With Bharat-1, Micromax and BSNL together are aiming at providing a compelling 4G phone option to India's 500 million-plus population that is still Internet unconnected.

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State-owned telecom operator BSNL has launched its first-ever 4G VoLTE feature phone in association with Micromax. The company has also announced a new plan along with the 4G-enabled feature phone. In terms of optics, the "Made in India" Bharat 1 features a 2MP rear-facing camera and a VGA camera up front. It is powered by Qualcomm Snapdragon processor to ensure a lag-free performance. Since the Bharat 1 is targeted at the feature phone market, BSNL is going aggressive with the data plan.

The featurephone, which comes at a slightly higher price competition to Reliance Industries JioPhone, runs on a open source version of Android and has Micromax's own browser and entertainment services like Live TV, music and videos in partnership with Zenga.

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To counter Reliance Jio's JioPhone, other leading telecom operators including Airtel, BSNL, Idea Cellular are planning to launch a new 4G VoLTE feature phone in the Indian market. The dumb-phone also supports more than 22 languages for ease of use. Jumping on the bandwagon of cheap phones with 4G capabilities, BSNL has taken on Reliance Jio and Airtel in the battle. Priced at Rs 2,200, the phone will support 3G connection as well. While users have to pay an amount of Rs. 1,500 for the JioPhone, Airtel is costing Rs. 2,899 from the customers who're looking to purchase its Airtel 4G Smartphone aka Karbonn A40 Indian.

Users will not be restricted to BSNL's network in this Micromax phone.

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"Connecting the last mile - to the Internet and relevant information - is an important part of the strategy for both BSNL and Micromax. We are confident that Bharat 1 will help millions of users experience the data and calling experience like never before", added Srivastava.


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