Snapchat forms joint digital content studio with NBCUniversal to produce scripted shows

Evan Spiegel and Bobby Murphy founders of Snapchat

They will work together to produce scripted shows for the messaging app Snapchat, the two announced early this morning.

Universal and Snap partnered for a new digital content studio that is focused on made-for-mobile video. Lauren Anderson, who has served as NBC Entertainment's senior vice president of current programming, will be its chief content officer.

Sen Mills, at the head of the department of the original content of Snap, for its part, explained that his company saw in the encrypted contents of " the next chapter in which to plunge ". "ORCRP0017755-topic.html" class="local_link" >Snap Inc. have formed a production studio that will create programming designed for viewing on mobile devices, the companies announced Tuesday.

NBC executive Lauren Anderson will lead the content studio.

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Snap and NBC will be partnering with several content creators to produce new scripted programming for this new joint venture.

NBCUniversal and Snap, the house mother of Snapchat, announced on Tuesday that they were creating a joint venture meant to produce original series for the social network.

The Duplass brothers have about a half-dozen concepts for scripted and unscripted shows in genres like comedy, drama, horror and documentary.

While Snap has expanded its media partnerships, its user and revenue growth has been disappointing since its share offering earlier this year.

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Maggie Suniewick, president ofNBCUniversal Digital Enterprises, said: "This digital content studio is an extension of our already strong partnership and an opportunity to develop new IP and franchises for a mobile-first audience".

Mark Duplass, creative director at Donut, added: "For us, shooting in that vertical mobile format is a terrifying and thrilling creative challenge".

Sean Mills, head of original content for Snapchat parent Snap Inc, said the company sees scripted programming "as the next exciting chapter to dive into, and are thrilled to be charting this path with NBCUniversal, who have been unbelievable collaborators from the start".

NBCUniversal cites the engagement of Snapchat's existing audience, with its 173 million active daily users, as the reason it chose to move forward with the deal.

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