Amazon reportedly shutting down Amazon Wine business

Amazon reportedly shutting down Amazon Wine business

In just its first year alone, the program raked in over $1 billion in sales and now the company is looking to expand on that success by offering annual memberships in the USA and Germany that provide users with free-two day shipping on eligible items.

According to Amazon's press release, the pricing for the new membership model is determined by the number of users on the business account. This new free shipping option for business members makes a lot of sense; it puts Amazon squarely up against office supply retailers like Office Depot and Staples, as well as big box stores like Sam's Club and Costco. Plans start at $499 per year for up to 10 people, $1,299 for up to 100 people and $10,999 for enterprises of more than 100 people.

Once a company signs up for the program, all the employees or users will be notified through email about the benefits they are entitled to. He also assured customers that the company would keep innovating to ensure easier business purchasing.

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Amazon Business has been the company's push to enter into the B2B sales segment after shuttering its wholesale site Amazon Supply. The service was recently expanded to include Japan and India.

So perhaps this marks the beginning of Amazon's fourth phase in online wine retailing, with the Amazon Fresh service currently available in 20 large cities in the United States as well as Berlin, London and Tokyo, while Prime Now includes delivery services in 13 USA metropolitan areas including Chicago, Los Angeles, Seattle and Minneapolis.

The company said many Amazon Business buyers turn to the portal for irregular purchases or unexpected needs that fall outside normal corporate buying.

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Amazon did not reveal when the new shipping program will expand beyond Germany and the US.

The retailer did not say when the option would expand beyond the US and Germany.

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