Keurig Pulls Ads From Sean Hannity's Program for A Major Reason

Keurig Pulls Ads From Sean Hannity's Program for A Major Reason

By Sunday evening, the hashtag #BoycottKeurig was trending on Twitter.

Hannity has spoken out and thanked those destroying the coffee machines - commenting on one video of a man taking a golf club to a Keurig machine "Love it".

After Media Matters and others criticized Hannity as being too defensive of Moore in his coverage of the story, Keurig tweeted it was going to pull its advertising. Accuser Leigh Corfman's account that Moore made sexual advances on her has been confirmed by her mother and an ex-boyfriend who she told about the incident. Three other women said he dated or asked them out on dates when they were teens and he was in his early 30s. On a second visit, he took off her shirt and trousers and removed his clothes except for his underwear before touching her over her bra and underpants, Corfman told the Post. On his radio show that day, Hannity said the relationship was "consensual".

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It angered Keurig, along with Realtor.com, 23 and Me, Eloquii and Natures Bounty which have all stopped placing ads on the show. "We worked with our media partner and FOX news to stop our ad from airing during the Sean Hannity Show", the tweet read.

The 55-year-old has even promised to give away 500 coffee machines to replace those from Keurig which have been destroyed. But the calls for a boycott underscored the difficulties American companies face in a hyperpartisan era where any sort of political stance can set off online protests. "I want you to know the decision to communicate our short-term media actions on Twitter was done outside of company protocols". "Frankly, I think [Keurig] were victims of a group they knew nothing about", he said, referring to Media Matters.

As an outcry mounted over the interview, Keurig said it would pull its Fox News ad.

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Mr Moore, a former Alabama Supreme Court judge, has also denied the claims. But Hannity later apologized on Twitter, saying he "misspoke" and was "not totally clear" in the exchange. Back in August, the liberal site called upon companies to withdraw their advertisements after Hannity defended President Donald Trump for his response to the deadly, race-fueled rally in Charlottesville, Virginia. Besides Keurig, only four other companies have abandoned his program.

Previous boycotts of Fox News shows have proved devastating to hosts: Dozens of companies pulled their ads from Bill O'Reilly's show on Fox News after the New York Times revealed in April that Fox and O'Reilly had agreed to a series of secret settlements over harassment allegations.

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